With more companies and products competing for market recognition, having a well-designed brand is a competitive advantage.

Who is the primary target audience? What are their priorities and values?

A brand is a collection of expectations, memories, stories, and relationships that, when combined, explain why a consumer chooses one service over another.

TBW works with businesses and organisations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals, whether they are evolving or new to the industry.

A brand's heart is its positioning. It defines a brand's characteristics, benefits, and competitive advantages, as well as what it means to the target market. In a nutshell, brand positioning creates an emotional bond with your customers. It is how you want your company to be perceived by customers and competitors.

Applying customer segmentation findings to user profiles representing a brand's target markets, and then mapping out scenarios in which those users might interact with a brand. Informed interactions aid in the prediction of pain points and provide insight into functionality and user behaviour.

Segmentation is an effective tool for identifying customer needs and opportunities for growth. We can identify unfulfilled needs and turn them into competitive advantage by examining the behaviours, motivations, and frustrations of specific groups within a target market.

Brand attributes are traits that describe a brand's intrinsic and extrinsic qualities. Through imagery, language, actions, and assumptions, they reveal its personality, functionality, and physical characteristics. We can identify brands based on their attributes.